The Internet is the new mode of marketing and promotion. Every major company today relies on its websites and social media handles to spread awareness among clients about services and products. However, simply creating a website is not enough. It is essential to achieve a good ranking in Google’s search engine so that your site pops up on the top of search results.
Doing so requires in-depth knowledge about various Google Algorithms and the Webmaster Guidelines. Indian SEO companies can help your firm’s web content rank well in Google searches. Here are some crucial services that these companies offer to their clients.
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| Importance of SEO |
● Keyword research
For any online content to succeed, the keyword plays a major role. Using the correct keyword in an article or blog post can make it rank on the first page of search results in Google. However, determining the right keyword is not as simple. A considerable amount of research is required to zero in on the most competitive keywords.
● Technical optimization
Without technical optimization, Google is unable to pick up all the information from your site. This prevents your website from ranking high in search results. Indian SEO services include optimizing your site’s technical aspects, such as the speed and HTML and XML sitemap. If all these factors are perfected, Google can easily index your website.
● On-page optimization
On-page optimization involves the construction of the content in a manner that both Google and your audience understands it. This includes strategically placing the keywords that help rank the content without compromising the quality of the article or blog post. Indian SEO companies are experts in on-page optimization and keyword placement. For instance, every optimized article should include a keyword in the title, header tags, within the content, alternate image captions and tags and the URL for the page.
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| 5 Core Essential Functionalities |
● Keep adding fresh content
If you want your page to rank, adding quality content regularly is vital. If you are just starting, your website should contain at least 10 articles. After that, keep adding at least one more quality content each week, preferably more. Keep the topics of content relevant to your company and its services. Doing all of this in-house can become too hectic. Therefore, hire third-party companies to perform the necessary keyword research and on-page SEO for each of the articles/blog uploaded to your site.
● Backlinking
The two most important factors for page ranking is the content itself and the links present inside. Inbound links are hyperlinks from other pages that cause the reader to land on your company’s web page. Link building is a complex task, which is time-consuming. The best way to ensure inbound links is to create quality content, so that other content developers will backlink your page for reference purposes in their blogs.
Creating digital content is vastly different from content in the print media. Without expertise, you cannot hope to crack the intricacies of SEO. Due to the lack of proper digital marketing and SEO, your company’s website will suffer from poor traffic. Therefore, avoid taking the risk and opt for Indian SEO services for the best results.
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