Facebook users make up for 68% of adults, who access the Internet, resulting in a large-scale advertising opportunity for businesses. While Facebook Pages are an excellent option to market your business, the changes in the platform's algorithm can impact the number of views your post gets. When you deal with Facebook ad management service , you are aware of the CPM (Cost per thousand impressions) you will be getting. But, it may not be the same as other payment systems. However, advertising in social media comes with its own merits, and these four reasons are particularly convincing to get started with Facebook advertising. 1. Large mobile audience With the expansion of 4G data networks and an increase in smartphone usage, mobile traffic has become an important aspect of online ads. Most people take a break from their work by browsing through social media on their phones, thereby providing you access to your mobile audience. In fact, Facebook has above 1.74 billion