Facebook users make up for 68% of adults, who access the Internet, resulting in a large-scale advertising opportunity for businesses. While Facebook Pages are an excellent option to market your business, the changes in the platform's algorithm can impact the number of views your post gets.
When you deal with Facebook ad management service, you are aware of the CPM (Cost per thousand impressions) you will be getting. But, it may not be the same as other payment systems. However, advertising in social media comes with its own merits, and these four reasons are particularly convincing to get started with Facebook advertising.
1. Large mobile audience
With the expansion of 4G data networks and an increase in smartphone usage, mobile traffic has become an important aspect of online ads. Most people take a break from their work by browsing through social media on their phones, thereby providing you access to your mobile audience. In fact, Facebook has above 1.74 billion users, who access their mobile app daily and that number is continuously growing.
2. Specific targeting
Facebook offers a wide range of targeting and retargeting options so you can display your ads to a specialized group of audiences, based on location, demographics, behaviors and other parameters. Therefore, Facebook ad management service makes it easier for you to manage social media advertising campaigns, with the help of user-friendly features. In a few clicks, you can run ads across Facebook, Twitter, LinkedIn, Instagram and Messenger on mobile.
Besides, you can insert a tracking pixel into website pages to target your potential customers with the products they are most interested in.
3. Extensive analytics
Facebook does not skimp on analytics and reporting ad performance. You do not have to struggle to assess your conversion rate and other social measurements as all of it is laid out for your convenience. While managing a Facebook page, you can click on the 'insights' tab to access this data. Here you can learn about your weekly reach, post engagement, page likes, and best performing posts. Besides, you can also tally your page with your competitors to evaluate your position.
This data visibility helps you modify campaigns when necessary, instead of finding out it was ineffective, much later.
4. Improved brand awareness
Needless to say, Facebook users check their newsfeed several times daily, which ensures your target audience's repeated exposure to your ads.
Even if they do not click through in the beginning, your ad’s uninterrupted visibility helps you create interest and also generates opportunities for retargeting in the future.
Facebook ad CTR (Click through rates) is rapidly increasing due to the continuous improvements in the platform's advertising tools and their appropriate use by businesses. The average CTR in Facebook ads across industries is calculated at 90%. With the latest advancements in Facebook ad management service on the creative and targeting end, you can connect with the exact audience you want to reach. This also offers you the creative freedom to choose from multiple ad types to present to your customers.
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